What is Search Engine Optimisation?
Search Engine Optimisation, or SEO for short, is how we make your website as appealing as possible to all the search engines. We want your website to be easily found and listed as highly as possible.
What Can You Do For SEO?
Surprisingly there are a number of things you can do that will help your website to rank well. First and foremost, it’s about writing good, clear content for your site, and writing it from the perspective of the people who will be reading it. It may sound simple, but it’s easy to get wrapped up in what you want to say to the reader, and forgetting why they may be looking at that particular page. Of course, if you don’t enjoy writing, we can help with that too.
What Can We Do For SEO?
Good SEO is a combination of many things, and as always with the internet, those things evolve at an alarming rate. Here are just some of the things you need to consider:
Your site needs to be responsive, i.e. to work easily and well on smartphones and tablets. While the experience on a small device is often different to using a large screen, it shouldn’t require the reader to pinch out areas to be able to read text, or for images to be crushed into tiny pinpricks that are indiscernible, and they shouldn’t have to jiggle sideways to see things that are falling off the edge of their device.
Your site needs to be easily navigable, and for the reader to be able to get where they want without undue effort or clicking.
You’ll need to use the right words when populating your site. It’s important to use the words and phrases that a potential customer/reader would use, so you need to understand the demographic of your users, or their ‘tribe’ as it’s most recently called.
There are many other technical parts to getting SEO right, and we can do those for you too. So, if your want you site to rank well, talk to us at FarOffice and we’ll be happy to give you a quote.
While nobody should, in conscience, tell you that you can get to page one of Google, or any other search engine (unless you’re talking to them and paying handsomely), FarOffice have an excellent track record for getting the sites they build to appear high, often on page one, of search engine rankings.
That’s a result of working closely with our clients to understand what truly makes them unique and, of course, knowing our onions!